In 2018, both Google and YouTube were partners of the Fuji Rock music festival.
Google Assistant created some new custom voice commands allowing anyone to "talk" to Fuji Rock: Who was playing, and when? What could I see live? We created an original "Talk to Fuji Rock" campaign with promotional videos, booths on the festival and some goodies.
I was responsible for the Creative and Art direction of the campaign.
Since the full festival was also live streamed on YouTube, we created a couple of visual assets and a short promotional video to be used as YouTube pre-rolls and on social media platforms.
I was also responsible of the general creative and art direction of the whole project.
